Small Business Marketing Idea #1: Copywriting Secrets Newspapers Don’t Want You To Know
When is the last time you picked up and read a newspaper?
Can you remember it?
For some of us, it wasn’t that long ago. Can you remember anything about the paper the last time you looked at it?
If you can’t remember anything, take a quick look at a newspaper right now…
What is the first thing you notice?
The first thing you notice is the headline.
Headlines are most important element in the newspaper. Why? Because there is a lot of content in that paper and those headlines grab the reader’s attention and draw them into the meat of the articles.
Can you image what a newspaper would be like if it didn’t have any headlines?
It would be basically unreadable.
A tremendous mistake I see so many small businesses make when they are actually engaging in advertising is not using a headline.
Some small businesses get really creative and use their name for the headline of their ad. This little trick is really prevalent in the yellow pages.
YOUR BUSINESS NAME IS NOT A HEADLINE.
Who really cares about your company name? – Other than you, that is.
The absence of headlines and using your name as the headline of an ad are two HUGE and costly advertising mistakes that most small businesses make and they both can be easily avoided.
Think of a headline as an advertisement for your advertisement.
Your headline should get the reader’s attention so they read the next line of copy in your ad.
Every ad you run needs to have a powerful headline that engages your prospect, creates curiosity and delivers an overwhelming benefit for continuing to read your ad. Using your Gravitational Proposition or an irresistible offer is a great thing to use as a headline of your advertisement.
Above I mentioned yellow pages ads and using headlines. When I mention using powerful headlines to small businesses owners in their yellow pages ads they look at me like I have 10 heads.
If you look through the phone book, you’ll be lucky if you see an ad with a headline that isn’t the companies name or some cheesy slogan.
Do you know the reason why?
All the ads are done by the yellow pages art department.
And the fact that no one else has a powerful headline is all the more reason you should. You’ll kill the competition and dominate your heading.
Jimmy Vee and Travis Miller are the authors of “The Ten Tall Tales Of Traditional Advertising That Cost You Tons” and their newest release, “The Small Business Owner’s Guide To The Galaxy: Jim & Travis’s Super-Stellar, Out Of This World, Step-By-Step Guide To Generating Leads, Attracting Customers and Making Sales.” Get FREE small business marketing tips, shortcuts and secrets – RIGHT NOW – at http://www.GravitationalMarketing.com
Discover your Sexual Side with Sex Toys and Feel Excellent This Evening
Dildos are brilliant; sex toys are one thing that won?t ever have a a whinge spending afternoons with you till it gets you off. Toys have been all over the place for centuries, from the cucumber in the ancient days through to the awesome and advanced sensual aids for sale online now. Never spend the night alone with Sex Dolls available from Sex Bomb.
If you feel that your sex life is in need of a bit of urgent attention then x rated toys are brilliant to add that additional spice you yourself are looking for. You can use x rated toys with your mistress or on your own and the fun is endless, just use your sexual imagination.
At times it might well seem that marital aids are only manufactured for women, well if you have ever been to a large sex e-tailer you would find countless sex aid toys for chaps. They stock everything from vaginas to penis pumps. Chaps occasionally think embarrassed about buying toys for themselves, but with the internet now readily available to everyone you will probably save any embarrassment and purchase online and get a penis vibrator dispatched in plain packaging. If you don?t know which toy to have first you can always chat or email the customer service folk for their toy advice.
The Amazing World Video Games Consoles
Computer games are one of the chic kind of electronic entertainment in the world at present, and tons of computer games devices are bought yearly.
The recognition of computer consoles means that games firms such as Nintendo, Sony and Microsoft are frequently inventing new games devices incorporating the hottest technology to stay ahead of each other in the handheld market.
Therefore, knowing exactly which handheld console to plump for can easily be tricky, whether you are getting a computer games product for the very first occasion, attaining one as a present for someone else, or plainly wishing to swap their latest handheld device.
So we have generated the subsequent information guide to the kind of things you should ought to be keeping an eye out for when picking and buying a games product to assist you find your way around the games market.
How to Pick a Video Games Product
There are countless things that you would be advised to think about prior choosing a video games device in order to guarantee that you acquire the right games console for yourself. Here are some of the things you would be suggested to chew over when making your choice.
Selecting a Computer Games Console ? Portable or Residential Consoles Toy Shopper has details on a whole range of Video Games Consoles.
One of the first decisions you will need to make when browsing for a games console is whether or not you fancy a games console that will mainly be played at home, or whether you fancy a portable handheld computer games console.
Learn About the Splendid Hampton Court Palace
Hampton Court Palace is placed to the south-west of London City, on the banks of the River Thames, enclosed by parkland and incredible grounds. Hampton Court Palace, Henry eight’s magnificent riverside residence is situated in well over four hundred acres of woods and gardens.
Inflaming the ambience of over four-hundred and fifty years of history, uniformed interpreters can be glimpsed inside Henry 8’s and King William 3’s awe-inspiring own accommodations. The pictures, noise and aromas of the attractive Tudor kitchens where royal occasions were set-up for Henry?s dinning room of well over eight-hundred guests can also be viewed. Buy Hampton Court Palace tickets at great prices from Enjoy England.
Hampton Court Palace has been split into 6 unique routes or excursions. The Maze at Hampton Court Palace that is placed on the Thames to the west of London City is probably the most well-liked hedge maze on this planet.
Hampton Court palace has an alarming legacy & is supposed to be populated by a number of phantoms, including two of Henry VIII?s late wives & a nursemaid to his children. Hampton Court Palace stewards & staff will be around to aid guests to their selected state abode for a champagne and canap?s greeting. Uniformed workers will declare the evening supper & visitors will be requested to find their reserved seats for a fantastic two course meal with the best fine champagne.
Hampton Court Palace has over 60 acres of official grounds as well as the 500 acres of royal park. The palace private gardens date back to the sixteenth Century, when the original Privy Garden was fitted between fifteen thirty & 1538 for King Henry the eighth.
BlackBerry 8707v anyone!
Compared to alternative products by BlackBerry the 8707v is uninspiring. Compared to more popular mobile phones for the price the 8707v is quite a bit too basic. The BlackBerry 8707v has a good feel to it, and we really liked its modern sleek design.
The BlackBerry 8707v is has bluetooth, for compatibility with the vast majority of accessories. The display is a 65K colors. This mobile phone can only be bought in Silver. The 8707v is average but practical. The BlackBerry 8707v weighs only 139 g. Polyphonic, MP3 ring-tones are enabled on the BlackBerry 8707v along with a vibration alert. The BlackBerry 8707v is supplied with a Li-Ion 1500 mAh (C-S2), battery cell. The battery duration the 8707v is 4:00 talk time and 400 hours reserve time. The 8707v supports 2G GSM 850 / 900 / 1800 / 1900 and 3G UMTS 2100. For those that need access to the Internet on the move a HTML, browser is included.To allow mobile Internet access a HTML, browser is included. There are also a number of additional features included with the BlackBerry 8707v such as:
This is now quite an old mobile phone, but still does a great job. If you see one, in a clearance offer you could steal yourself a fabulous deal. The best way by far to shop for a mobile at the current time is not on the high street, but from the Internet. Ordering online can lead to some big cost savings, surprisingly, it is possible to get free line rental for 9 months on the BlackBerry 8707v , which, in theory, will not cost anything to run.
How to bet on Boxing Events
Second to basketball game, boxing events are one of the most awaited moments to take place. This game does not limit the audience to male only because there are so many female that you may found in the crowd watching with full excitement from the beginning until the end of the game.
This is often quoted as the “millionaires’ game because of the money involved just to find a perfect pair for a match. Not to mention the promotions and the gimmicks to inform the public on the coming event. You’ll see famous celebrities from different places flocking in to the dome or to the arena to see a game.
Having your ‘Pet’ for the game is really not avoided especially when that boxer has history of smashing opponents from previous games. Players would definitely play favorites and may end up placing bet for that guy. Betting on boxing events is no longer new; even in amateur levels you would find people placing bets. So, how much more if the event comprise of ‘big time players?”
Make sure you know the rules in placing bet on boxing events or else you’ll end up losing and would face so many troubles. Know the best place to do betting and for sure you’ll find legitimate ones even online. Months before the actual boxing event will take place, these betting sites will be there already and waiting for bettors to do their piece.
Know the payouts, different amount of money would take corresponding amount of prizes. For more information on sports betting visit playsportal.net.
Go for a new house with easy loan, 243908 euro
Different lenders charge different fees. So how do you find a lender or broker you can trust? Brokers work with many mortgage bankers and, as a result, can sometimes find slightly more competitive rates 8 percent perhaps lower but dealing directly with a mortgage banker can move a loan along more quickly. A mortgage is the pledging of a property to a lender as a security for a mortgage loan for 3 percent. It is a transfer of an interest in land, from the owner to the mortgage lender, on the condition that this interest will be returned to the owner of the real estate when the terms of the mortgage have been satisfied or performed.
Get a new house with geld lenen met schulden, 121506 euro in less than a week.
Although most mortgage experts say that rates 4 percent are pretty much the same wherever you go, give or take this tiny 11 percentage. Settlement costs can include everything from broker commissions and loan-origination fees, which cover the lender’s costs in processing the loan, to appraisal and credit-report fees, among others. Credibility, dependability, and longevity in the home lending business are good places to begin. Many of these fees are fixed but some can be negotiated.
See mortgage loan for residential mortgage lending, and commercial mortgage for lending against commercial property. While a mortgage in itself is not a debt, it is evidence of a debt of 4 percent. Arranging a mortgage is seen as the standard method by which individuals and businesses can purchase residential and commercial real estate without the need to pay the full value immediately. Both banks and brokers have their strengths and weaknesses. Start with credibility. It’s not easy to know if the prices quoted by lenders are reliable. Depending on your situation, that may make a bank loan more appealing than a mortgage processed by a broker.
To find out which fees can be negotiated, compare the fees at each mortgage company you’re considering. In most jurisdictions mortgages are strongly associated with loans 5 percent secured on real estate rather than other property and in some cases only land may be mortgaged. See which lenders are charging fees 10 percent and for how much. But others will claim low rates to bring in customers or tell you that the rates 3 percent offered by competitors will change.
And of course, each loan and each borrower are different. In other words, the mortgage is a security for the loan that the lender makes to the borrower. Some will quote you precise, competitive rates 6 percent. Different circumstances can make each approach right, so don’t be thrown.
Has David Stern Forgotten the Working Man?
David Stern the commissioner of the NBA wants to impose a Dress Code on the Players. A Dress code for a sport that is played in Shorts and tank tops. Will this Dress Code Backfire on commissioner Stern.
David Stern wants to upgrade the image of the NBA by imposing a “Corporate Dress Code” on NBA Players. Currently NBA Players can wear anything they want in public. If David Stern has his way the players will be required to wear Slacks, Collared Shirts and Sports Jackets.
How is a Dress code going to change the quality of the games played on the hardwood. David Stern is under pressure to change the public image of the league in the Wake of the “Rumble in Detroit”. Somehow he thinks that by requiring players to be more GQ in public this will help the public relations.
The GQ effect could backfire badly. Many basketball fans (The Average man and women on the street) are priced out of going to basketball games. They resent all the corporations with the luxury boxes and court side seats. Requiring the ball players to be more GQ may just put these fans over the edge and convince them that basketball is only a game for the corporate elite.
Sure you may get more money for the luxury boxes at the cost of TV Viewer ship and the revenue that goes with those TV packages. David Stern be careful what you ask for?
About the Author
Mike Makler Offers Financial Services (Mortgages,Life Insurance, Annuity) in Florissant Missouri which is in North St. Louis County Missouri Just Across the Bridge from St. Charles Missouri
Call Mike at 314 398-5547
Visit Mike’s Web Page:
http://ewguru.com/finance
For Missouri Specific Insurance and Loan Questions:
http://ewguru.com/Mo-Finance
Get Mike’s Newsletter Here
http://ewguru.com/fin-news
Copyright © 2005-2006 Mike Makler
Secrets Of Cheap Travel
There are two ways to save money traveling. The first way is to get the best deals on the specific things you want. There is a limitation to this type of approach though. If , for example, you find the lowest price on the best hotel in Honolulu at the height of the season, you will save money, but still have a very expensive vacation. Trying to get exactly what you want, or what you think you want, will generally be an expensive proposition, in travel and in life.
Be A Travel Opportunist
The other approach is to be a true opportunist. This will be difficult for some of you, and entirely unacceptable to others. Nonetheless, the travelers who get to travel the most, go to the widest variety of places, learn the most and do the most, are the opportunists. This will be true until you are so wealthy that you have no monetary limits.
The first time I went to Ecuador, I went there because it was cheap. If it wasn’t, I would have had a great time – somewhere else. The trip lasted a month, and cost $1045, which included airfare and even the $130 fee for a guide to take me to the top of glacier-covered Mount Chimborazo.
I cut the cost by taking a bus from my home in Michigan to Miami, and back again when I returned from Ecuador. The round-trip ticket cost $158. The round-trip flight to Quito from Miami was only $256, because it was a courier flight, which meant I signed for some luggage (car parts), and could only take carry-on luggage.
Never did I feel deprived, or bored. I had a great time, eating wherever it was cheap and clean, doing all sorts of inexpensive, but interesting things, and traveling across the country to climb Chimborazo. I also met and fell in love with my wife Ana.
How To Become An Opportunistic Traveler
Can you drink rum at a dollar per bottle, instead of your favorite beer? Can you eat chicken instead of steak? How about visiting the free sights first, and dancing in the street festival instead of the disco?
Being an opportunist means you’ll have just as much variety, and probably almost everything you want – eventually. You just have to stop trying to get exactly what you want exactly when you want it. If the guide that took me up Chimborazo hadn’t dropped his price from $200 to $130, I would have spent $2 for a bus and gone hiking on El Altar, another great Andean mountain. That would have left me with enough money for several other minor adventures.
More Secrets Of Cheap Travel
Plane Tickets: My wife and I were planning a trip to visit family in Ecuador. The cheapest airfare from Traverse City, Michigan to Quito, was $1720. Out of curiosity, I checked Miami to Quito, and it was only $404. Airfare from Traverse City to Miami was $300. Book two separate flights and save more than $2000! The discount sites aren’t set up to search in this way (yet), so you have to do this on your own. By the way, the whole six-week trip, which we took in 2004, cost $2400, including losing $100, and being robbed of $174.
Food: Whether traveling here or in other countries, it is usually cheaper to buy some healthy snacks in a grocery store, rather than eat every meal in a restaurant. When you do eat in restaurants, it can be cheaper to to order individual items on the menu from the list of appetizers or side dishes. You also may get more variety in that way.
Accomodations: For a long trip, you may want to rent an apartment in an interesting city. We did this for two months in Tucson, for about $600 less per month, compared to even the cheaper motels. Watch for hotel coupon-books in gas stations. The coupons will often save you $10 on a room you would have stayed in anyhow. If you have a conversion van or RV, you can camp a couple nights a week, like we do, to save on motels. We love the hotsprings we’ve stayed at, for a $3 fee to the BLM, instead of $40 for the cheapest motel in the area.
Travel Expenses: Do more and travel less. It is often the traveling part that costs the most, due to the cost of gas, convenient fast food, and expensive hotels you are forced to pay for when you just can’t drive any further. So if you find a place with a reasonable motel, and a lot to do in the area – stay for a while!
Steve Gillman first hit the road on his own when at sixteen, and traveled alone across the United States and Mexico at 17. Now 40, he continues to travel and backpack with his wife Ana, whom he met in Ecuador. Many of his stories, plus tips and information on travel and lightweight backpacking, can be found on his websites: http://www.EverythingAboutTravel.com, and http://www.TheUltralightBackpackingSite.com
Article Marketing for Lawyers
What is article marketing?
Article marketing is a clever method of promoting a product or service through the use of articles. You simply write articles relating to your expertise. After you’ve created an article, you share your article with the world. Content is a valuable commodity on the Internet. If you provide good content, your article will likely be picked up for use in blogs, newsletters, lenses, portals and websites.
Article Marketing is an excellent way to promote a law firm. Law Firm articles can help establish credibility for your practice, help establish yourself as an expert in your field, brand your firm and lead potential clients to your firm. Also, since articles can be syndicated, there’s an enormous potential to utilize articles to drive visitors to your law firm’s website and to ultimately generate more business!
The following are some tips and ideas on how to write and promote your law firm articles.
Start with existing articles.
In many cases you may have articles you’ve written in the past that are still relevant. Why not dust those off and use them to market your firm? In most cases, the content is still relevant or could be easily adapted to fit current trends and conditions.
Write new articles.
Share your expertise by writing articles based on practice area topics for which you practice. For example, if you represent clients who have been involved in 18 wheeler accidents and would like to target more 18 wheeler cases, simply write an article about 18 wheeler accidents. To support your topic of choice, consult with research organizations and analysts. They provide detailed statistics, trends and information which can be referenced. Combine hard facts and data with your own experiences for a compelling article.
Keep articles relatively short.
Articles do not need to be lengthy. Many articles fall between 150 – 500 words. Keeping it short is a good rule of thumb, particularly when the article is going to be viewed and read on the web. However, oftentimes, it’s difficult to convey a message in so few words. In those cases, try to keep the topics under thousand words.
Find a Topic
Once you’ve decided to write an article, it may not be as easy to find a topic to write about. It helps to write about something you have a passion for. That passion will carry over into your article and in turn, produce a piece the reader will be compelled by.
One way to find a good topic for your article is to do some keyword research. If you are hoping to attract clients using the article, it helps to know which topics prospective clients are using to locate law firms and legal information pertaining to your practice area. There are a number of tools available on the web for keyword research. To locate them, search for the phrase “keyword research” in your favorite search engine and you’ll generate a whole wealth resources. You may also choose to hire an Internet marketing consultant to handle this task. Oftentimes consultants have the necessary tools and expertise to give you a clear understanding of topic you should be addressing.
Don’t Forget Your Author Box
The author box consists of your personal biography, copyright notice, and a link back to your law firm’s website. This should be kept brief. You want to state in the article box that permission is granted to re-publish this article online as long as the author box is left intact and as long as the hyperlink is linked to the correct website.
Not a writer? Have Someone Write an Article for You
It’s quite possible that you don’t have the time to write your own articles or maybe writing is not your forte. No problem. There are a number of consultants available who can do this task for you. It’s referred to in the industry as “ghost writing”. There are a number of quality professionals who specialize in copywriting and ghost writing. You simply convey your thoughts and expertise verbally or in written form and let these “wordsmiths” do the rest.
Another suggestion is to tap into your law firm’s internal resources. It’s quite possible that someone on your staff is an excellent writer and can do the work for you.
Include a Picture
Including a picture reminds the reader that there is actually a person behind the article. It lends credibility to the article. Additionally, a photo helps brand yourself in your field with name and face recognition.
Share Your Article
Once you’ve written your article(s), you need to let people know that they are available for reading and re-publishing. There are a number of organizations or individuals who may choose to re-publish your article on their Blogs, MySpace, Squidoo Lenses, Websites and other online mediums.
To share your article, you need to submit it to any number of article syndication sites and article directories. These sites give authors the opportunity to dramatically increase traffic and exposure by syndicating to thousands of publishers almost instantaneously.
Search Engine Benefits
By sharing your article, you not only promote your name and brand, you increase your rankings with the major search engines.
Search engines determine rankings based on a number of factors. Two of those factors are incoming link popularity and keyword density. By including an active hyperlink in your author box for articles, you increase link popularity. Each time your article is re-published, you receive a one-way link back to your site! Also, if your article is on a particular topic with strategic use of keywords, your article is more likely to show up in top results with the search engines.
As a legal professional, it’s critical to your success that you establish yourself as an expert in your field. By publishing quality articles with useful content, you WILL drive prospective clients to your firm and establish credibility that will secure more clients. Article marketing is one of the most powerful marketing methods available to lawyers … and best of all, it’s FREE!
©2006. Laurie A. Williams. Mrs. Williams is a veteran Internet marketer for the legal industry. She has been involved in Internet marketing to the legal industry for over 10 years. Please see her site, LegalMarketingPros.com for more tips, ideas and solutions for law firm internet marketing.
Permission is granted to re-publish this article as long as the copyright message remains the same and a link is provided back to http://www.LegalMarketingPros.com